Ryanair Marketing Strategy And Strategic Issues

Ryanair Marketing Strategy And Strategic Issues The main aim of our course work is to critically estimate or appraise Marketing Strategy of Ryan air airlines and to point out some strategic issues which practically shows the planning procedure and provide some new planning procedures which gives information build and coverage towards strategic issues. We have to discuss about the Ryan air customer service which keeps the Ryan air airlines in top position from past decade. We have to identify the Advantages and Disadvantages that are under lying with in this company and the improvements which are observed by the customers and to discuss about how far the company reaching customer satisfaction in this Competitive market. Rayair ways is an Irish limited and it stands first among all the other air lines in Europe . This was all started in the year 1985 by rayns family with only 25 customers in their first route from Waterford to London Gatwick airport with 15 seats.slowly this company grew and it became the top in Europe air industrys connecting 150 destinations in more than 25 countries with cheapest air tickets .this air ways have a mojor role in the stock markets of Europe as this company is the largest tax payers. As the company grew day by day it had implemented certain policies in servies and their prices which have attracted the customers largely.this company operated with only 5000 customers in the beginning but now this industry operates well over 70 million customers as per the survey conducted in the year 2009.This is the only airlines which have deceased their cost tickets to a very less price which has created a revolution in the entire European air industries which made raynair airways to stand in no1 position along with customer satisfaction in the air lines world. Raynair overview The overview gives us proper description regarding the position and the details of the company as a competitor among the other industries. The cheif of the company Michael o leary was awarded the best busuiness man which brought a respectable name to the industry also in the year 1994 this company had it first boieng 737 which gradually increased to 210 boieng planes by the end of year 2009 increasing the profit to the company as well as the ceating capacity of the plains.rayn air has new routes which save d the time of the customers travelling by those routes and this also attracted the customers to a largr extent.the company also had a good customer care services as they cleared all the quires by the customers within 7 days and they dont have any marketing agencies which benefits the company as well as the customer also and they are confirmed about the prices of thrir trips Raynair position: The company has occupied no 1 position in the entire Europe and 16th position among the worlds competetion. In To obtain this spot the company works very hard by implementing new ideas and making changes in this competition world . the people responsible for this is everone who aorks for the betterment of the company . this company has defeated british airways in customer service ,baggage missing and profits. Achievements and Awards: Rayanairs achievements are as follows, It took many awards from Irish government also from the other world air line boards. The company 2 prestigeous charity awareds for their services towards the disabled persons It also backed the best deaf and blind friendly award in serving the deaf and blind people. Was awarded the best advertising award for it advertisements. The college of business and in the year 2006 has awarded Rayn air with ucc alumnus award. Rayn air has achieved the best business and service awards from the government of Ireland. Customer service: Rayn air goes with the motto to provide the best service for its customers by Online ticket booking from outside the airport. Solving their problems ,requests and others before departures. Takes care in baggage handling. Makes sure that no baggage is missing as it the most important from the customers aspect. Advertising on television help the customers to know about thier flights , fairs ,and also about the destinations to which flights will travel and departure. It has its own magazine t help the customers. Advertises itself through british broad caste channel and also more frequently during the breaks when live sports are going on. Raynair employees: It has more than 7000 employees working in the company who has good communication skills and customer service skills . The company also has a human resource development department that deals with the problems regarding the employees and to create a friendly atmosphere where in they can work more effectively. The company takes care about the health and safety of the customers and the employees working for the company. The company also provide proper training for the employees to avoid accidents during flight and these training programmes were also approved by the Irish avation authority lead by Ireland government. MARKETING MANAGEMENT: Ryan air deals to increase the companies profit by making use of the resources which makes improvements in marketing techniques and management . Every such department has a manager for each who are responsible for managing things which the company implements. MARKETING STRATEGY: The main stratergy of Raynair is customer service oriented that influences the company increasing its profit directly along with the brand name. Raynair estimates low air fares with more passengers and charging on the baggage along with value added tax.the secret behind the success of Rayn air is the cheap availability of the air tickets in different charges for different classes and charging the baggage on both economy and business class is same.the main difference is the quality of requirements in plains.proper maintenance and operating model of network that communicates from different bases has been the successful stratergy . More stratergies are covered in swot analysis that have been achieved by regular changes in their policies due to market copetetion. SWOT ANALYSIS: STRENGTHS: The company has a brand name as it is operating more than 2 decades. Customer can pay directly to the company. Increase in seats made less maintenance cost less which benefiting the company Boeing plains are easy to operate just like the other planes to the employees. Safety of baggage in comparision with other airlines. Operates very good network which makes the trip fast and safe. WEAKNESS: Discounts are not properly provided. Has a bad impression from print media. Extension of business to other countries is not allowed. Customers are charged for their baggages where as the other air lines are providing it for free or less cost comparatively. New routes made the destinations delay and reach on wrong time by which the customers would loose their patience. OPPURTUNITIES: Ryan air has many destinations in Europe. Plays a major part in stock exchange. Rayn air won profits even at the time of recession. Cheap flight tickets attracts more customers. THREATS: Rapid hike in fuel on regular bases. Competition from other air lines. Price motivation Opposition from print media. ADVANTAGES AND DISADVANTAGES: Internet ticket booking direct from the company. Reaching the destinations in a single flight. Greater qualities in services. Own airlines. Faster service in reching the destinations. Less ticket fair. Offers and previllages and compliments on buying the tickets It has no agencies Flights have more seating capacity. Disadvantages Seats are not allotted properly to the customers. Cancellation of tickets may take long time and some times customers may loose money. Cargo services are provided for free of cost. Opposed by the paper and print media. Baggage is also charged in extra other then ticketing and value added tax. Air bags and oxygen masks are provided at the customers request. CONCLUSION: From the above discussion we concluded that the marketing strategies of Ryan air airlines is well planned and executed and some strategic issues which are applied to the company to achieve good market in the airlines business which are done in practical manner. We concluded that the rain air airlines is number 1 in Europe continent and most respect company in the world which maintain strategies according to customer needs and maintain health and security precautions for both passengers and employees. Ryan air airlines has lot of problems that the people are not satisfied with the offers and extra charges which are held in baggage and food. Ryan air also extracts some advantages like low cost air tickets, Security, Service. Some of the problems with Ryan air airlines are cancellation of tickets will be done when conditions apply when compared to other airlines and extra charges on Luggage and more taxes and vat which altogether comes to the cost of other airlines and more passengers a re un satisfied about their journey and at one time Michael says that the Ryan air airlines are charging  £1 for using toilets which brings bad impression on the airline. This company do not have any agencies and the company is directly accessed by the customers through internet which is completely secured and the passengers made payments through their pc. Finally we concluded that this Ryan Air Airlines plans to operate their network throughout the world with more flights and to spread their customer satisfaction throughout the world.

Japan’s Occupation: An American Operation

The occupation of Japan was, from start to finish, an American operation. General Douglans MacArthur, sole supreme commander of the Allied Power was in charge. The Americans had insufficient men to make a military government of Japan possible; so they decided to act through the existing Japanese gobernment. General MacArthur became, except in name, dictator of Japan. He imposed his will on Japan. Demilitarization was speedily carried out, demobilization of the former imperial forces was completed by early 1946. Japan was extensively fire bomded during the second world war. The stench of sewer gas, rotting garbage, and the acrid smell of ashes and scorched debris pervaded the air. The Japanese people had to live in the damp, and cold of the concrete buildings, because they were the only ones left. Little remained of the vulnerable wooden frame, tile roof dwelling lived in by most Japanese. When the first signs of winter set in, the occupation forces immediately took over all the steam-heated buildings. The Japanese were out in the cold in the first post war winter fuel was very hard to find, a family was considered lucky if they had a small barely glowing charcoal brazier to huddle round. That next summer in random spots new ho uses were built, each house was standardized at 216 square feet, and required 2400 board feet of material in order to be built. A master plan for a modernistic city had been drafted, but it was cast aside because of the lack of time before the next winter. The thousands of people who lived in railroad stations and public parks needed housing. All the Japanese heard was democracy from the Americans. All they cared about was food. General MacArthur asked the government to send food, when they refus ed he sent another telegram that said, Send me food, or send me bullets. † American troops were forbidden to eat local food, as to keep from cutting from cutting into the sparse No food was was brought in expressly for the Japanese durning the first six months after the American presence there. Herbert Hoover, serving as chairman of a special presidential advisory committee, recommended minimum imports to Japan of 870,000 tons of food to be distributed in different urban areas. Fish, the source of so much of the protein in the Japanese diet, were no longer available in adequate quantities because the fishing fleet, particularly the arge vessels, had been badly decimated by the war and because the U. S. S. R. closed off the fishing grounds in the north. The most important aspect of the democratization policy was the adoption of a new constitution and its supporting legislation. When the Japanese government proved too confused or too reluctant to come up with a constitutional reform that satisfied MacArthur, he had his own staff draft a new constitution in February 1946. This, with only minor changes, was then adopted by the Japanese government in the form of an imperial amendment to the 1889 constitution and went into effect n May 3, 1947. The new Constitution was a perfection of the British parliamentary form of government that the Japanese had been moving toward in the 1920s. Supreme political power was assigned to the Diet. Cabinets were made responsible to the Diet by having the prime minister elected by the lower house. The House of Peers was replaced by an elected House of Councillors. The judicial system was made as independent of executive interference as possible, and a newly created supreme court was given the power to review the constitutionality of laws. Local governments were given greatly increased powers. The Emperor was reduced to being a symbol of the unity of the nation. Japanese began to see him in person. He went to hospitals, schools, mines, industrial plants; he broke ground for public buildings and snipped tape at the opening of gates and highways. He was steered here and there, shown things, and kept muttering, â€Å"Ah so, ah so. † People started to call him â€Å"Ah-so-san. Suddenly the puyblic began to take this shy, ill-at-ease man to their hearts. They saw in him something of their own conqured selves, force to do what was alien to them. In 1948, in a newspaper poll, Emperior Hirohito was voted the Civil liberties were emphasized, women were given full equality with men. Article 13 and 19 in the new Constitution, prohibits discrimination in political, economic, and social relations because of race, creed, sex, social status, or family origen. This is one of the most explicitly progressive statements on human rights anywhere in law. Gerneral Douglas MacArthur emerged as a radical feminist because he was â€Å"convinced that the place of women in Japan must be brought to a level consistent with that of women in the western democracies. † So the Japanese women got their equal rights amendment long before a oncerted effort was made to obtain one in America. Compulsory education was extened to nine years, efforts were made to make education more a traning in thinking than in rote memory, and the school system above the six elementary grades was revised to conform to the American pattern. This last mechanical change produced great confusion and dissatisfaction but became so entrenched that it could not be revised even after the Americans departed. Japan's agriculture was the quickest of national activities to recover because of land reform. The Australians came up with the best plan. It was basis was this: There were to be no absentee landlards. A person who actually worked the land could own up to 7. 5 arcers. Anyone living in a village near by could keep 2. 5 acres. Larger plots of land, exceeding these limits, were bought up by the government and sold on easy terms to former tenants. Within two years 2 million tenants became landowners. The American occupation immediately gained not only a large constituency, for the new owners had a vested interest in preserving the change, but also a psychological momentum for other changes they wanted to initiate. The American labor policy in Japan had a double goal: to encourage the growth of democratic unions while keeping them free of communists. Union organization was used as a balance to the power of management. To the surprise of the American authorties, this movement took a decidedly more radical turn. In the desperate economic conditions of early postwar Japan, there was little room for successful bargaining over wages, and many labor unions instead made a bid to take over industry and operate it in their own behalf. Moreover large numbers of workers in Japan were government employees, such as ailroad workers and teachers, whose wages were set not by management but by the government. Direct political action therefore seemed more meani ngful to these people than wage bargaining. The Japanese unions called for a general strike on February 1, 1947. MacArthur warned the union leadership that he would not countenace a nationwide strike. The strike leaders yieled to MacArthur's will. The reafter the political appeal of radical labor action appeared to wane. The Americans wanted to disband the great Zaibatsu trust as a means of reducing Japan's war-making potential. There were about 15 Zaibatsu families such as – Mitsui, Mitsubishi, Yasuda, and Sumitomo. The Zaibatsu controled the industry of Japan. MacArthur's liaison men pressured the Diet into passing the Deconcentration Law in December 1947. In the eyes of most Japanese this law was designed to cripple Japanese business and industry forever. The first step in breaking up the Zaibatsu was to spread their ownership out among the people and to prevent the old owners from ever again exercising control. The stocks of all the key holding companies were to be sold to the public. Friends of the old Zaibatsu bought the stock. In the long run the Zaibatsu were not exactly destroyed, but a few were weakened and others underwent a considerable shuffle. The initial period of the occupation from 1945 to 1948 was marked by reform, the second phase was one of stabilization. Greater attention was given to improvement of the economy. Japan was a heavy expense to the United States. The ordered breakup of the Zaibatsu was slowed down. The union movement continued to grow, to the ult imate benefit of the worker. Unremitting pressure on employers brought swelling wages, which meant the steady expansion of Japan domestic onsumer market. This market was a major reason for Japan's subsequent economic boom. Another boom to the economy was the Korean War which proved to be a blessing in disguise. Japan became the main staging area for military action in Korea and went on a war boom economy with out having to fight in or pay for a war. The treaty of peace with Japan was signed at San Francisco in September 1951 by Japan, the United States, and forty-seven other nations. The Soviet Union refused to sign it. The treaty went into effect in April 1952, officially terminating the United States ilitary occupation and restoring full independence. What is extraordinary in the Occupation and its aftermath was the insignificance of the unpleasant. For the Japanese, the nobility of American ideals and the essential benignity of the American presence assuaged much of the bitterness and anguish of defeat. For the Americans, the joys of promoting peace and democracy triumphed over the attendant fustrations and grievances. Consequently, the Occupation served to lay down a substantial capital of good will on which both America and Japan would draw in the years ahead.

What You Dont Know About Example of Outline for Research Paper

What You Don't Know About Example of Outline for Research Paper The research question ought to be precise and not merely recognize an overall field of inquiry. Your thesis will suggest methods by which to present your evidence. You may pick any topic for your research but you need to make sure which you are acquainted with the topic you have chosen to write about. Amazing research papers are all over the internet for one to read. Research Paper isn't a task for a single day. Research Paper preparation means handling a great amount of information. Not only do you clearly establish what you plan to accomplish in your research, but you also need to incorporate a declaration of what the study doesn't mean to cover. Research papers are almost always exciting to read. The Downside Risk of Example of Outline for Research Paper Another researcher may have uncovered some intriguing trends, but did not figure out how to get to the significance level, as a result of experimental error or little sample sizes. The research problem does not need to be a statement, but must at least imply what it is you are attempting to find. When developing a good business plan, it is definitely key. After reading the thesis, there ought to be no doubt precisely what the research will be about. During the planning procedure, get to understand every one of your concepts, terms, and definitions so you can state them early in your introduction. Even when you have necessary data, it can be pretty tough to present it in a proper systematic manner in line with the rules of formalization. Demonstrate the way your input develops and distends the current works. So long as you have planned a very good structure for those sections of a research paper, both methods are equally nice and it's a matter of preference. The outline of your customized research paper is likely to reflect upon your research so be sure that it offers a fair idea about what your paper will discuss. Research paper outline examples can be readily found over the web. As soon as you know the best place to turn, you're going to be in a position to begin a research paper effortlessly. For your research paper example to be the very best, you will want to demonstrate that you comprehend the topic and have fought har d regarding the type of things to investigate. Thinking of keywords will allow you to plan along with the paper outline introduction, and will offer you more of an idea what things to write about. You could also state which type of approach it is you will use in your paper for the full discussion of your topic. Finding an excellent idea of the sort of keywords to put in your paper outline will allow you to focus and structure your essay. Possessing a Research proposal outline example provides the required boost to the success of the paper. If you have a look at the majority of the ideal research papers examples, all of them have a structure that's coherent and permits the text to flow smoothly. The introduction should supply the reader with all the background information necessary to comprehend the paper. For many students, writing the introduction is the initial region of the procedure, setting down the direction of the paper and laying out just what the research paper is attempting to accomplish. Inside your research paper outline template, don't neglect to include all the keywords that you would love to emphasize in your introduction. A template can help you determine the important components of your proposal, which means you may know what goes where. Utilizing an outline template can assist the student organize the paper and eliminate the ideas that aren't pertinent to the aim of the essay. Before you start flushing out your research paper outline template, think about the keywords which will help you assemble a coherent introduction.

Should Marijuana Be Legalized - 1583 Words

I like to think that I am fairly level headed when it come to recreational drug use. My parents did a good job of teaching me not to abuse drugs. I only snuck sips of alcohol to see what it tasted like when I was a teenager. Now that I am 21 and in college I will admit to occasionally getting drunk intentionally. I’ve never picked up smoking; I have had a cigar at a wedding. I have made it a point to stay away from illegal drugs like meth, cocaine, ecstasy, heroine, and etcetera. As for marijuana, I tried it in Colorado recently with my boyfriend. Afterwards, and during, I thought about why it isn’t legalized for recreational use in more areas. There are many points to think about regarding the topic of legalized marijuana. Is it safe? Is†¦show more content†¦The high MOE values of cannabis, which are in a low-risk range, suggest a strict legal regulatory approach rather than the current prohibition approach. (ncbinlmnihgov) This study shows that the order of drugs from most toxic to least toxic, in regards to MOE, is alcohol, heroin, cocaine, nicotine, MDMA, methamphetamine, methadone, amphetamine, diazepam, and lastly THC. President Obama was more than right in saying it is no more dangerous than alcohol. In fact that is an understatement with regard to MOE. Alcohol is the most dangerous drug and THC is the least! It is practically impossible to overdose on it. Of course MOE isn’t the only thing that should be considered. One should also consider how addictive a substance is when analyzing how safe it is. The percentage of marijuana users who become addicted or dependent is disputed. The definitions of addiction and dependence are not always consistent, making comparing data hard to do. After looking at multiple sources and reading some different articles, it appears that â€Å"between 4 and 9 percent of regular pot users can develop dependence (huffington post).† This was compared to the percentage of alcohol users who become dependent, which is about 15%; dependent cocaine users, 17%; dependent heroin users, 23 %; and dependent nicotine users, 32% (scientific American). Looking at this data Data from the Substance of Abuse and Mental Health